I’m Vaibhav Kulkarni
a UX Leader,
Service Designer,
Researcher,
& creator of seamless phygital experiences.
Over a decade of crafting impactful, user-driven solutions, I bridge design and strategy, mentor thriving teams, and foster collaboration to deliver measurable success. From streamlining processes to leading digital transformations, I turn challenges into growth opportunities for users and businesses alike.
UX Design Leader
I lead with a balance of empathy and strategy, mentoring interdisciplinary teams to create impactful user experiences. From establishing design practices to aligning with business goals, I foster collaboration between designers and stakeholders to ensure every project delivers value.
Service Designer
I thrive on untangling complex systems to create seamless services. By focusing on the end-to-end journey, I design solutions that bridge the gaps between touchpoints, ensuring a cohesive experience for users and measurable outcomes for businesses.
Researcher
Curiosity drives my work. I uncover deep user insights through qualitative and quantitative research, transforming data into actionable design strategies. My goal is to understand not just what users need but why they need it, crafting experiences that truly resonate.
Phygital Experience Creator
I specialize in blending the digital and physical realms to craft unified experiences. Whether it’s enhancing retail environments or integrating IoT solutions, I bring innovation and human-centric design to the forefront of the phygital world.
Freelance | Winsight
Tool to manage the team’s agile transformation journey


Freelance | Winitiative
Initiative management tool for internal organizational projects
Freelance | Visron
Creating a digital presence for an agriculture-based drone startup
